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Black-eyed Susan

Rudbeckia hirta

Also listed as Centrocarpha hirta, Coreopsis hirta

Also known as Common Black-eyed Susan, Brown Betty, Hairy Coneflower

herbaceous☀️ full sun💧 low water❄ Hardy: Zone 4b – Zone 11b

Climate Match for your location

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A cheerful annual or short-lived perennial wildflower with bright yellow petals surrounding dark purple-brown centers. Easy to grow and prolific bloomer in hot, sunny spots.

Why grow it

Rudbeckia hirta outperforms many annual flowers in heat and drought tolerance once established, making it a reliable choice for full-sun perennial borders or meadow plantings where water conservation matters. Its extended bloom period (summer through fall) and minimal fertilizer requirements align well with low-input permaculture design, and it self-seeds readily in suitable conditions, reducing replanting labor. Compared to hybrid sunflowers, black-eyed Susan establishes faster and flowers more prolifically in poor soils.

Watch out for

In regions with high summer humidity, powdery mildew can develop; spacing plants for air circulation and avoiding overhead watering help mitigate this. Deadheading extends bloom time, but allowing some flowers to set seed encourages natural regeneration, which can lead to volunteer seedlings in unexpected locations the following year. Plants may behave as annuals in cold climates but persist longer in warmer zones, so regional performance varies.

Overview

Form
Upright
Growth Rate
fast
Size
1.5–1′ tall × 1–1.5′ wide
Dormancy
deciduous
Family
Asteraceae
pollinator nectarybiomass/mulch

Native to the United States

Native Range

Eastern North America

Native to: Alabama, Arkansas, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming

Seasonality

Bloom Season

J
F
M
A
M
J
J
A
S
O
N
D

Season of Interest

SummerFall

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Companion Planting

Plants well with