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Pride of Madeira

Echium candicans

Also listed as Argyrexias candicans, Echium brachyanthum

shrub☀️ full sun💧 low water❄ Hardy: Zone 9a – Zone 11b

Climate Match for your location

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A vigorous evergreen shrub with striking blue-purple flower spikes that bloom over many months. Highly ornamental and drought-tolerant once established, ideal for coastal gardens and hot, dry locations.

Why grow it

Echium candicans offers extended flowering relative to many Mediterranean shrubs, with color persisting from spring through fall in suitable climates. Its vigor and drought tolerance make it useful for erosion control and low-water landscapes, particularly in coastal regions where salt spray and poor soil challenge other ornamentals. The dense flower spikes attract pollinators effectively compared to single-flowered alternatives.

Watch out for

This plant tends toward legginess without regular pruning and benefits from heading back after flowering to maintain compact form. In mild climates, it can self-seed prolifically, so deadheading spent flowers or monitoring for volunteer seedlings is advisable in garden settings where spread is unwanted.

Overview

Form
Spreading
Growth Rate
fast
Size
6–12′ tall × 8–15′ wide
Dormancy
evergreen
Family
Boraginaceae
erosion controlpollinator nectarywildlife benefit

Native Range

Canary Islands

Seasonality

Bloom Season

J
F
M
A
M
J
J
A
S
O
N
D

Season of Interest

SpringSummer

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Companion Planting

Plants well with