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Purple Coneflower

Echinacea purpurea

Also listed as Brauneria purpurea, Rudbeckia purpurea

Also known as Eastern Purple Coneflower, Broad-leaved Purple Coneflower

herbaceous☀️ full sun💧 low water❄ Hardy: Zone 3b – Zone 9b

Climate Match for your location

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Purple coneflower is a hardy perennial with distinctive purple-pink petals radiating from an orange-brown spiky center cone. It attracts butterflies and bees, blooms for months, and requires minimal care once established.

Why grow it

Echinacea purpurea outperforms many ornamental perennials in drought tolerance and poor-soil adaptation once established, making it practical for low-input gardens and naturalized plantings. Compared to other coneflower species, it produces consistently robust blooms over a longer season (typically mid-summer through fall) with reliable self-seeding in appropriate climates. It serves dual roles as a ornamental and a medicinal herb, though growers should verify local regulations if harvesting root material.

Watch out for

Plants may take 2-3 years to reach full vigor and flowering capacity from seed or young divisions. In humid climates or with poor air circulation, powdery mildew can develop on foliage by late season, though this rarely threatens plant survival. Established colonies can spread vigorously through self-seeding in ideal conditions, so deadheading spent flowers helps manage spread if containment is desired.

Overview

Form
Upright
Growth Rate
moderate
Size
2–1.2′ tall × 1.5–2.5′ wide
Dormancy
deciduous
Family
Asteraceae
EdibleMedicinalPollinators & beneficial insects

Native to the United States

Native Range

Eastern North America

Native to: Alabama, Arkansas, Colorado, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Michigan, Missouri, Mississippi, North Carolina, New York, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Wisconsin, West Virginia

Seasonality

Bloom Season

J
F
M
A
M
J
J
A
S
O
N
D

Harvest Season

J
F
M
A
M
J
J
A
S
O
N
D

Edible Parts

rootflower

Season of Interest

SummerFall

Notable Cultivars

'Magnus' and 'Fatal Attraction' are among the most popular cultivars, known for their larger flowers and vibrant color. 'White Swan' and 'Harvest Moon' offer alternative colors while maintaining the same hardiness and vigor.

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Companion Planting

Plants well with

1

Avoid near