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Sweet Everlasting

Pseudognaphalium obtusifolium

Also listed as Gnaphalium conoideum, Gnaphalium obtusifolium

Also known as Rabbit Tobacco, Fragrant Everlasting, Fragrant Cudweed

herbaceous☀️ full sun💧 low water❄ Hardy: Zone 3a – Zone 9b

Climate Match for your location

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Sweet everlasting is a native wildflower with small, papery white or pale pink flowers that bloom in late summer and are prized for dried arrangements. It thrives in poor, dry soils and requires minimal maintenance once established.

Why grow it

Sweet everlasting distinguishes itself among native wildflowers through exceptional drought tolerance and minimal soil fertility requirements, making it useful for stabilizing poor or degraded sites where many ornamentals struggle. Unlike some everlastings that require deadheading to prevent unwanted self-seeding, this species is generally well-behaved in established plantings. Its papery flowers retain color and structure through winter, offering extended visual interest compared to species that deteriorate quickly after frost.

Watch out for

In regions with high humidity, the plant may experience fungal issues if air circulation is poor, so spacing and site selection matter more than in arid climates. Container-grown specimens sometimes struggle with the transition to field conditions if they have been kept consistently moist in nursery conditions, requiring an adjustment period in dry soils.

Overview

Form
Upright
Growth Rate
moderate
Size
1.5–3′ tall × 1–2′ wide
Dormancy
deciduous
Family
Asteraceae
MedicinalEdible

Native to the United States

Native Range

Eastern North America

Native to: Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, North Carolina, Nebraska, New Hampshire, New Jersey, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Vermont, Wisconsin, West Virginia

Seasonality

Bloom Season

J
F
M
A
M
J
J
A
S
O
N
D

Harvest Season

J
F
M
A
M
J
J
A
S
O
N
D

Edible Parts

leaf

Season of Interest

SummerFall

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Companion Planting

Plants well with